Maximizing and capitalizing on workplace diversity has become an important issue for management today. The world's increasing globalization requires more interaction among people from diverse cultures, beliefs, and backgrounds than ever before. Diversity issues are now considered important and are projected to become even more important in the future due to increasing differences in the Canadian population. Companies need to focus on diversity as society and workforce becomes more diverse. Managing and valuing diversity is a key component of effective people management, which can improve workplace productivity (Black Enterprise, 2001).
Beyond having a workforce that mirrors the changing demographics of the global consumer market and the ability to better understand their desires and preferences, productivity, and costs can be analyzed to assist in building the business case for diversity. According to statistics Canada projections, the number of visible minorities could climb to between 19 and 23 percent. Women will represent nearly 50 percent of the workforce.